Graffiti is a practice that has spread all over the world. It is an urban action that is often seen as a crime of vandalism, regardless of the originality of its maker. But if we must speak of vandalism, graffiti is perfectly comparable to the phenomenon of advertising posters. Both attempt to communicate through public spaces. Both are there for the sole aim of influencing a consumer (to paraphrase Pier Paolo Pasolini, our contemporary society does not set out to raise good kids, but good consumers).

It is simultaneously interesting and grotesque to realize that in both cases we are looking at acts of vandalism. But in the case of graffiti those acts are punishable by law, while advertising posters are instead encouraged by various means and regulations.

My proposed project โ€œHereโ€ is a ยดmarriageยด of these actions. In my view, the ideal space on which to put graffiti is an advertising poster. The clandestine graffiti artist becomes happy and legal thanks to this courteously supplied and available space. – @ Isola (Milan Metro)